DECAY Style Guide (living document)

The DECAY Style Guide is a meticulously crafted visual identity manual that encapsulates the brand's essence through a blend of dystopian aesthetics and minimalist design. It delineates key elements such as a muted, industrial color palette, stark typography choices, and a preference for raw, unfiltered imagery. The guide emphasizes consistency across various platforms, ensuring that every visual component—from logos to secondary typefaces—aligns with DECAY's overarching theme of elegant desolation.